Turn the Camera on Yourself for a Change
I’ve spent many hours filming executives for various purposes—internal staff videos, training videos, websites, external collateral materials, even for special effects. The script is beautifully polished. The crew is set up and ready to go. The makeup artist and hairdresser are on standby. And then the talent gets up there…and…well…er…they’re […]
When to Drop the CEO’s Name
Large organizations move slowly. It doesn’t matter how many decision-making efficiency initiatives are implemented to make the company more nimble; large companies generally still move slowly. This isn’t anyone’s fault. Large companies are like massive oil tankers. They have a lot of momentum. They can go far. They can weather […]
5 Ways Leaders Can Communicate to Build Trust with Employees During a Merger or Acquisition
As the old saying goes, “Trust takes years to build, seconds to break, and forever to repair.” You may be a well-respected, trusted leader. You have probably spent years building that trust with your staff, investors, the media, and your network of advisors. Then along comes that amazing deal that […]
Who Do YOU Work For?
As communications professionals, it can sometimes be difficult to figure out who we actually work for. We have so many stakeholders to keep happy, from senior leaders to staff, to the media, to various internal clients. So, recently when my career coach asked me, “Who do you work for?” I […]
5 Tips to Make a Great CEO Video
It can be tough making a CEO’s corporate video stand out. You have limited time with them. They aren’t actors. They question your approach. They don’t want to waste time on things like makeup and lighting. They haven’t rehearsed or sometimes even read the script. Here are five tips to […]
5 Things a Root Canal Can Teach You About M&A Communications
Sometimes a merger or acquisition can feel a lot like a root canal. You know it has to be done. You know it’s going to hurt. But you hope it’s finally going to end that awful pain from your old rotting tooth. Lying on my endodontist’s surgery chair for the […]
